Anna Kozłowska

PhD in economic sciences; assistant professor at the SGH Warsaw School of Economics. For years, her scientific interests have focused on issues related to the impact of mass media, social responsibility of communication, and advertising persuasion. Author of three books: Reklama. Socjotechnika oddziaływania (Advertising. Social Engineering of Influence), Reklama. Techniki perswazyjne (Advertising. Persuasion Techniques),⁠ and Oddziaływanie mass mediów (Impact of Mass Media), published at the SGH, as well as the textbook: Tworzenie przekazu reklamowego (Creating an Advertising Message), published by the WSiP (School and Pedagogy Publishing House).
ORCID 0000‑0002‑6422‑931X